Colours

General

The colour spectrum defined corresponds to the positioning of the Leica brand: modern, high quality, unique, sophisticated, and timeless. Leica Camera reduces photography to essentials. This is why the colour environment defined is discreet and restrained, to place the key focus on the essentials: the image or the message.

The primary colors are the core colors of our brand. They are used the most. The secondary color, red, is used to compliment the primary colors. The balanced use of both primary and secondary colors helps consumers quickly identify our brand. Stark black and white, with an understated but impactful red highlight. Light grey completes the palette in the greyscale spectrum, offering a nuanced hint or background color.

Definition
The palette is defined in Pantone, HKS, CMYK, RGB, and RAL colours.