Partner-logos may only be used after written approval
by Leica Camera Legal and Leica Microsystems.
Please contact the Global Brand Team for further information.
Setup
1
The Leica logo stands out through its colour and the positioning to the right side of the brand partner‘s product name.
2
The claim is positioned to the left of the Leica logo and centered to it. It is written in the Leica CD-font, with generous spacing (+100).
3
Partnername‘s product name is a word mark. With its black colour and distinct font, it catches the eye. It stands above the claim, aligned to the right.
Primary version
1
The space between the Leica logo and the claim is 2/8 X and between the Leica logo and the product brand 1/8 X.
2
The height of the claim is 2/8 X.
3
The height of the product name is 6/8 X. The name is lower, but wider than the Leica logo.
All spacings between the elements are based on the size of the Leica logo (Ø X).
Short Version
In case of short product names of the brand partner, the following changes:
1
The height of the product name increases from 6/8 X to 1 X.
Free Space
The free space around the partner label is always 1/2 H.
In case of very small formats, the free space can be reduced to 1/4 H.
H = height of the partner label
Minimum Size
Minimum Size Print
For print applications, the minimum height of the partner label is 12 mm, and 17 mm for the centered version (multiline 23 mm). The ø of the Leica logo in this case is 6 mm, the font of the claim is 6 pt.
Minimum Size Digital (=optimum size print)
For digital use, the minimum height of the partner label is 58 px, and 80 px for the centered version (multiline 110 px). The ø of the Leica logo in this case is 28 px / 10 mm, the font of the claim is 10 pt.
For print, this equals a height of the partner label of 20 mm, and 28 mm for the centered version (multiline 39 mm).
Colours
Leica Camera Red
Pantone 185
HKS 13
CMYK 0/100/100/0
RGB 226/0/26
RAL 3020
Leica Camera Black
Pantone Black 6 C
HKS 88 K
CMYK 40/0/0/100
(for offset printing)
CMYK 0/0/0/100
(for digital printing)
RGB 0/0/0
RAL 9005
Based on Leica‘s colour spectrum, these colours may be used:
1. The Leica red is to be used for the Leica logo and can also be used for the Partnername product brand.
2. The Leica 100% black is to be used for the Leica claim and the Partnername product brand.
Typography
The Leica corporate font „Corporate S“ is a reduced sans serif typeface, that can easily be used together with a variety of other fonts. Due to its understated design, it is the perfect link between the product brand of Partnername and the Leica logo.
It is only used to write the Leica claim „CO-ENGINEERED WITH“, and only in upper case letters and in the semibold style.
Spellings
For communication/advertising materials, spellings follow the logic below.
More information on spellings within editorial texts & cooperations can be found in
the chapter Corporate Wording.
Spelling brand partner product name
»The product name follows the guideline of the brand partner and may include
the brand partner‘s brand name.
» It can be written in lower case, upper case or mixed letters.
Spelling claim “CO-ENGINEERED WITH”
» Always in capital letters.
Spelling Leica
» The Leica brand name is spelled in mixed letters in a copytext.
» The Leica brand name may never be separated by a line break.
» The Leica brand name is never connected to the product name with a hyphen.
» The company name is Leica Camera AG.
» In brand partnerships, the brand partner is to be named ahead of Leica.
Wording conventions of partnerships need prior approval, please contact the Global Brand Team for further information. Also see "The Brand Name" in corporate wording.
Don'ts
Use of the Partnername logo or changing defined colours of logos.
Increase or decrease in size, or distortion of elements.
Different positioning of the elements.
Colour modes
Logo in colour positive
The partner label is always to be used in color. The only colour is the Leica red. The Leica claim and the Partnername product brand are 100% black.
Logo in colour negative
The negative version is to be used when the background is too dark. The Leica red remains. The Leica claim and the Partnername product brand are 100% white.
For print media, the Pantone or CMYK versions are to be used.
For digital media, the RGB versions are to be used.
