Templates
Leica Camera
The example displayed here shows Leica Camera AG stationery; the descriptions apply equally to stationery for all Leica subsidiaries.
Sub-Logos
The examples displayed here show Leica store stationery; Templates with all other sub‑logos are included in downloads.
Structure
Leica Camera (A4)
A4 Letterhead
1
Format
W × H: 210 × 297 mm
2
Logo
Position: in the upper-left corner of the type space, at x = 23.5 mm and y = 12 mm, size: ø 10 mm, color: Leica Camera Red (spot color)
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24.1 mm, right: 20 mm, bottom: 14 mm, top: 12 mm
6
Footer
Font (Leica dummy copy): Corporate S BQ medium, font size (details): Corporate S BQ light, font size: 7 pt, line spacing: 10 pt, tracking: 15, color: black. Position: left-aligned, develops upwards from the bottom edge of the type space; Leica Camera AG or Leica Camera subsidiary I Street I City I Country I Phone I Fax I E-mail address I URL I Legal notes I bank data. Individual details set on the same line are divided by a separating line. No separating line is set at the end of the line. The order of the details is always the same. It takes account of the local requirements of the respective country.
Separating line
Capital “i,” font: Corporate S BQ light, font size: 7 pt, vertically scaled (125%), baseline shift –0.65 pt, 1 space before and after the line (refer to table and usage in the chapter “Brochures-Typography”)
A4 Letterhead, continuation page.
1
Format
W × H: 210 × 297 mm
2
Logo
Position: in the upper-left corner of the type space, at x = 23.5 mm and y = 12 mm, size: ø 10 mm, color: Leica Camera Red (spot color)
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24.1 mm, right: 20 mm, bottom: 14 mm, top: 12 mm
A4 Letterhead, back.
1
Fold line
First fold line at y = 105 mm, on the top edge of the banderole; second fold line at y = 210 mm
2
Banderole
The banderole is a key design feature of Leica Camera AG corporate design. It serves not only as a design element, but also fulfills a practical role. It serves as a substitute for the fold line mark on the front of the letterhead. W × H: 210 × 50 mm, (across the entire format width), color: Leica Camera Light Gray 0/0/0/6.
One-page letter with short content section
A4 Letterhead, with content.
The address field has nine lines, in accordance with DIN 5008 [1]. All address details are set left-aligned on the left-hand edge of the type space [2]. The first text line begins below the first fold line [3]. The date and subject of the letter and the addressor details are always set in a strictly defined order before the letter content begins [4]. The actual content follows after a gap of two blank lines and begins with the salutation [5].
First page of a two-page letter with content resumed on a continuation page
Continuation page
To guarantee a minimum spacing from the footer, letters are always continued on a second pag e after a maximum of 30 lines including the date, subject, and blank lines [6]. Letter content is always set in Corporate S regular [7]. The footer is set in Corporate S BQ light. The footer consists of one or more lines in left-justified rag. It may be edited as desired, but the style and layout of the address details are strictly defined [8]. All subsequent pages differ only through the omission of the footer. The layout principle is identical to that of the letterhead. Exception: here, the first text line begins at the height of the first addressee line of the first page [9], the last line may not extend beyond the top edge of the omitted footer element [10].
A4 Letterhead, with content.
1
Content type space
Margins: left: 24.1 mm, right: 20 mm, bottom: 40 mm, top: 46 mm
2
Address field/
addressee
Position: left-aligned in the type space at x = 24.1 mm, y = 46 mm; length: maximum of 9 lines, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black; the strictly specified location of the actual first line of the address is the fourth line of the address field (DIN 5008)
3
Date I Subject
Position: left-aligned in the type space, 4 blank lines below the 9-line address field, font: Corporate S bold, font size: 10 pt, line spacing: 14 pt, color: black; a separating line is set between the date and the subject (refer to table and usage in the chapter “Brochures-Typography”)
4
Addressor details
Position: left-aligned in the type space, below the date and subject, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black; separating lines are set between the individual details (refer to table and usage in the chapter “Brochures-Typography”)
5
Salutation/
letter content
Position: left-aligned in the type space, 2 blank lines below the addressor details, length: maximum of 25 lines including blank lines, then resumed on continuation page, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
6
Text line length
Maximum 166 mm
A4 Letterhead, continuation page with content.
1
Content type space
Margins: left: 24.1 mm, right: 20 mm, bottom: 20 mm, top: 46 mm
2
Content
Position: left-aligned in the type space, at the height of the first addressee line on the first page, at y = 46 mm; font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, tracking: 15, color: black
3
Text line length
Maximum 166 mm
Leica Camera (US)
US Letterhead
1
Format
W × H: 8.5 × 11 inch (215.9 × 279.4 mm)
2
Logo
Position: in the upper-left corner of the type space, at x = 23.5 mm, and y = 12 mm, size: ø 10 mm, color: Leica Camera Red (spot color)
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24 mm, right: 20 mm, bottom: 14 mm, top: 12 mm
6
Footer
Font (Leica dummy copy): Corporate S BQ medium, font size (details): Corporate S BQ light, font size: 7 pt, line spacing: 10 pt, tracking: 15, color: black. Position: left-aligned, develops upwards from the bottom edge of the type space; Leica Camera AG or Leica Camera subsidiary I Street I City I Country I Phone I Fax I E-mail address I URL I Legal notes I bank data. Individual details set on the same line are divided by a separating line. No separating line is set at the end of the line. The order of the details is always the same. It takes account of the local requirements of the respective country.
Separating line
Capital “i,” font: Corporate S BQ light, font size: 7 pt, vertically scaled (125%), baseline shift –0.65 pt, 1 space before and after the line (refer to table and usage in the chapter “Brochures-Typography”)
US Letterhead, continuation page.
1
Format
W × H: 8.5 × 11 inch (215.9 × 279.4 mm)
2
Logo
Position: in the upper-left corner of the type space, at x = 23.5 mm, and y = 12 mm, size: ø 10 mm, color: Leica Camera Red (spot color)
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24 mm, right: 20 mm, bottom: 14 mm, top: 12 mm
US Letterhead, back.
1
Fold line
First fold line at y = 94 mm, on the top edge of the banderole; second fold line at y = 188 mm
2
Banderole
The banderole is a key design feature of Leica Camera AG corporate design. It serves not only as a design element, but also fulfills a practical role. It serves as a substitute for the fold line mark on the front of the letterhead. W × H: 215.9 × 50 mm, (across the entire format width), color: Leica Camera Light Gray 0/0/0/6.
US Letterhead with content.
1
Content type space
Margins: left: 24 mm, right: 20 mm, bottom: 38.4 mm, top: 56 mm
2
Address field/ addressee
Position: left-aligned in the type space at x = 24 mm, y = 56 mm; length: maximum of 5 lines, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
3
Date I Subject
Position: left-aligned in the type space, 3 blank lines below the 5-line address field, font: Corporate S bold, font size: 10 pt, line spacing: 14 pt, color: black; a separating line is set between the date and the subject (refer to table and usage in the chapter “Brochures-Typography”)
4
Addressor details
Position: left-aligned in the type space, below the date and subject, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black; separating lines are set between the individual details (refer to table and usage in the chapter “Literature-Typography”)
5
Salutation/ letter content
Position: left-aligned in the type space, 2 blank lines below the addressor details, length: maximum of 25 lines including blank lines, then resumed on continuation page, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
6
Text line length
Maximum 172 mm
US Letterhead, continuation page with content.
1
Content type space
Margins: left: 24 mm, right: 20 mm, bottom: 23 mm, top: 56 mm
2
Address field/ addressee
Position: left-aligned in the type space, at the height of the first addressee line on the first page, at y = 56 mm; font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
3
Text line length
Maximum 172 mm
Sub-Logos (A4)
A4 Letterhead Sub-Logo.
1
Format
W × H: 210 × 297 mm
2
Sub-logo
Position: in the upper-left corner of the type space, at x = 23.5 mm, and y = 12 mm, Leica logo size: ø 10 mm, color: Leica Camera Red (spot color).
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24.1 mm, right: 20 mm, bottom: 14 mm, top: 12 mm
6
Footer
Font (Leica dummy copy): Corporate S BQ medium, font size (details): Corporate S BQ light, font size: 7 pt, line spacing: 10 pt, tracking: 15, color: black. Position: left-aligned, develops upwards from the bottom edge of the type space; Leica dummy copy I Street I City I Country I Phone I Fax I E-mail address I URL I Legal notes I bank data. Individual details set on the same line are divided by a separating line. No separating line is set at the end of the line. The order of the details is always the same. It takes account of the local requirements of the respective country.
Separating line
Capital “i,” font: Corporate S BQ light, font size: 7 pt, vertically scaled (125%), baseline shift –0.65 pt, 1 space before and after the line (refer to table and usage in the chapter “Brochures-Typography”)
A4 Letterhead Sub-Logo, continuation page.
1
Format
W × H: 210 × 297 mm
2
Sub-Logo
Position: in the upper-left corner of the type space, at x = 23.5 mm, and y = 12 mm, Leica logo size: ø 10 mm, color: Leica Camera Red (spot color).
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24.1 mm, right: 20 mm, bottom: 14 mm, top: 12 mm
A4 Letterhead sub-logo, back.
1
Fold line
First fold line at y = 94 mm, on the top edge of the banderole; second fold line at y = 188 mm
2
Banderole
The banderole is a key design feature of Leica Camera AG corporate design. It serves not only as a design element, but also fulfills a practical role. It serves as a substitute for the fold line mark on the front of the letterhead. W × H: 215.9 × 50 mm, (across the entire format width), color: Leica Camera Light Gray 0/0/0/6.
One-page letter with short content section
A4 Letterhead sub-logo, with content.
The address field has nine lines, in accordance with DIN 5008 [1]. All address details are set left-aligned on the left-hand edge of the type space [2]. The first text line begins below the first fold line [3]. The date and subject of the letter and the addressor details are always set in a strictly defined order before the letter content begins [4]. The actual content follows after a gap of two blank lines and begins with the salutation [5].
First page of a two-page letter with content Continuation page resumed on a continuation page
Continuation page
To guarantee a minimum spacing from the footer, letters are always continued on a second pag e after a maximum of 30 lines including the date, subject, and blank lines [6]. Letter content is always set in Corporate S regular [7]. The footer is set in Corporate S BQ light. The footer consists of one or more lines in left-justified rag. It may be edited as desired, but the style and layout of the address details are strictly defined [8]. All subsequent pages differ only through the omission of the footer. The layout principle is identical to that of the letterhead. Exception: here, the first text line begins at the height of the first addressee line of the first page [9], the last line may not extend beyond the top edge of the omitted footer element [10].
A4 Letterhead sub-logo, with content.
1
Content type space
Margins: left: 24 mm, right: 20 mm, bottom: 38.4 mm, top: 56 mm
2
Address field/
addressee
Position: left-aligned in the type space at x = 24 mm, y = 56 mm; length: maximum of 5 lines, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
3
Date I Subject
Position: left-aligned in the type space, 3 blank lines below the 5-line address field, font: Corporate S bold, font size: 10 pt, line spacing: 14 pt, color: black
4
Addressor details
Position: left-aligned in the type space, below the date and subject, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
5
Salutation/
letter content
Position: left-aligned in the type space, 2 blank lines below the addressor details, length: maximum of 25 lines including blank lines, then resumed on continuation page, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
6
Text line length
Maximum 172 mm
A4 Letterhead sub-logo, continuation page with content.
1
Content type space
Margins: left: 24.1 mm, right: 20 mm, bottom: 20 mm, top: 46 mm
2
Content
Position: left-aligned in the type space, at the height of the first addressee line on the first page, at y = 46 mm; font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, tracking: 15, color: black
3
Text line length
Maximum 166 mm
Sub-Logos (US)
US Letterhead Sub-Logo.
1
Format
W × H: 8.5 × 11 inch (215.9 × 279.4 mm)
2
Sub-logo
Position: in the upper-left corner of the type space, at x = 23.5 mm, and y = 12 mm, size: ø 10 mm, color: Leica Camera Red (spot color); for sub-logo layout, refer to chapter “Layout-Business Stationery Sub-logos”
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24 mm, right: 30 mm, bottom: 14 mm, top: 12 mm
6
Footer
Font (Leica dummy copy): Corporate S BQ medium, font size (details): Corporate S BQ light, font size: 7 pt, line spacing: 10 pt, tracking: 15, color: black. Position: left-aligned, develops upwards from the bottom edge of the type space; Leica dummy copy Location I Street I City I Country I Phone I Fax I E-mail address I URL I Legal notes I bank data. Individual details set on the same line are divided by a separating line. No separating line is set at the end of the line. The order of the details is always the same. It takes account of the local requirements of the respective country.
Separating line
Capital “i,” font: Corporate S BQ light, font size: 7 pt, vertically scaled (125%), baseline shift –0.65 pt, 1 space before and after the line (refer to table and usage in the chapter “Brochures-Typography”)
US Letterhead Sub-Logo, continuation page.
1
Format
W × H: 8.5 × 11 inch (215.9 × 279.4 mm)
2
Sub-Logo
Position: in the upper-left corner of the type space, at x = 23.5 mm, and y = 12 mm, size: ø 10 mm, color: Leica Camera Red (spot color); for sub-logo layout, refer to chapter “Layout-Business Stationery Sub-logos”
3
Frame
Width: 5 mm
4
Corners
Length: 3.5 mm, line thickness: 0.3 pt, position: inner frame edges
5
Type space
Margins: left: 24 mm, right: 20 mm, bottom: 14 mm, top: 12 mm
US Letterhead sub-logo, back.
1
Fold line
First fold line at y = 94 mm, on the top edge of the banderole; second fold line at y = 188 mm
2
Banderole
The banderole is a key design feature of Leica Camera AG corporate design. It serves not only as a design element, but also fulfills a practical role. It serves as a substitute for the fold line mark on the front of the letterhead. W × H: 215.9 × 50 mm, (across the entire format width), color: Leica Camera Light Gray 0/0/0/6.
US Letterhead sub-logo, with content.
1
Content type space
Margins: left: 24 mm, right: 20 mm, bottom: 38.4 mm, top: 56 mm
2
Address field/
addressee
Position: left-aligned in the type space at x = 24 mm, y = 56 mm; length: maximum of 5 lines, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
3
Date I Subject
Position: left-aligned in the type space, 3 blank lines below the 5-line address field, font: Corporate S bold, font size: 10 pt, line spacing: 14 pt, color: black
4
Addressor details
Position: left-aligned in the type space, below the date and subject, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
5
Salutation/
letter content
Position: left-aligned in the type space, 2 blank lines below the addressor details, length: maximum of 25 lines including blank lines, then resumed on continuation page, font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
6
Text line length
Maximum 172 mm
US Letterhead sub-logo, continuation page with content.
1
Content type space
Margins: left: 24 mm, right: 20 mm, bottom: 23 mm, top: 56 mm
2
Content
Position: left-aligned in the type space, at the height of the first addressee line on the first page, at y = 56 mm; font: Corporate S regular, font size: 10 pt, line spacing: 14 pt, color: black
3
Text line length
Maximum 172 mm