Digital Communication

The consistent use of only one font family, Corporate S, in all communicative channels ensures continuity and immediate recognition – completely in keeping with the uniform look. The typography is reduced to the essentials. It is timeless and elegant, sans serif and precise, simple and matter-of-fact. The only exception to this is the e-mail signature. We request that you use “Calibri” as the alternative font for electronic media such as the e-mail signature. This must, however, be treated as an exception.

Please request the e-mail signature described in the instructions from your respective Marketing Manager.

Our aim is to establish a uniform appearance and a strong brand image across all social media channels worldwide while at the same time supporting local initiatives.

These Social Media Guidelines are aimed at Leica partners and cooperations worldwide which already operate social media channels or aim to establish such channels in the future.

For further Social Media guidance, please contact the Global Social Media Team.

(E-Mail Marketing/CRM)

For further Newsletter guidance, please contact the Global Newsletter Team.

For specific website guidance, please contact the Global Digital Marketing Team.