This Chapter defines the depiction of products in advertisements and POS media.
The example of the M10 illustrates all views of cameras permitted in print media.
General
Simple, clear, and undramatized product illustrations are appropriate to Leica’s image.
View
Product illustrations employed in product communication are always rectilinear and undistorted. The relevant product views are never shown in perspective, but always directly from the front, the back, from above, and from the left and right sides – preferably at actual size.
All product illustrations are available from Leica as high-resolution files.