Brand Guide
Design Principles
(current)
Corporate Wording
(current)
Implementation
(current)
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Design Principles
Logo
Claim
Sub-Logo
Partner Logo
Colours
Typography
Graphic Elements
Imagery
Corporate Wording
Language & Tone of Voice
Literature
Image Captions
Ads, posters, POS
Implementation
Business Cards
Letterhead
Envelopes
Brochures
Advertisements
Promotional Tools
Print Production
Digital Communication
POS
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Logo
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Logo Size
Print Size
Digital Size
Logo Colour
Position
Freedom of Space
Logo Don'ts
Claim
Logo-Claim-Combination
Freedom of Space
Sub-Logo
Download
Construction
Freedom of Space
Dont's
Partner Logo
Setup
Primary version
Short Version
Free Space
Minimum Size
Colours
Typography
Spellings
Don'ts
Colour modes
Typography
For advertising and marketing
For employees communication
Graphic Elements
Frame
Framing Corners
Banderole
Language & Tone of Voice
Claim
Language and Wording
Tonality
The Brand Name
Product Names
Accessories
Composite Expressions
Punctuation
Abbreviations
Numbers / Numerical Characters
Consistency of Expressions
Addresses
PR Guidelines
Literature
General
Headlines/Subheadlines
Chapter Separators
Chapter Intro/Stories
Product Intro
Product Text
Product Characteristics
Technical Data
Image Captions
Captions
Captioning of Press Images
Image Captions in Exhibitions
Business Cards
Templates
Leica Camera
Sub-Logos
Structure / Grid
Leica Camera
Sub-Logos
Letterhead
Templates
Leica Camera
Sub-Logos
Structure
Leica Camera (A4)
Leica Camera (US)
Sub-Logos (A4)
Sub-Logos (US)
Envelopes
General
Templates
Leica Camera
Sub-Logos
Structure
Leica Camera (DIN)
Leica Camera (US)
Sub-Logos (DIN)
Sub-Logos (US)
Brochures
General
The Layout Grid
Typography
Advertisements
General Principles
Base Layout
Layout Grid
Layout
Typography
1/1 advertisements
1/3 advertisements
1/2 advertisements
Dealer advertisements
Promotional Tools
Postcards
Print Production
Paper
Printing and finishing
Digital Communication
PowerPoint
E-Mail Signature
Social Media
Newsletter
Website
Online Shops
POS
Visual Merchandising Guideline
POS Tools
POS Advertising Media
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